How our Pricing Works

Our products are usually significantly cheaper than similar products from leading brands in high-street retail chain stores.

This is possible because the vast majority of the products we sell are:

Designed by us, in the UK.
Manufactured by our team, in the UK.
Sold only on this website (or sometimes via third party marketplaces, but always sold directly by us to customers).
Shipped directly to your door.

We don't yo-yo our prices up and down every 30 days for the sake of claiming "sale savings" - that's annoying and misleading, so we use consistent pricing - the minimum prices we can give our customers that are feasible for our business (i.e. fair for you, and fair for us).

We therefore show savings against a 'typical price' - essentially, the minimum price our items would need to be sold for in a retail environment.